With 65 percent of entrepreneurs using personal savings to finance a new venture, Start Your Own Restaurant Business owner Jeannette Goldman wants to help those in the foodservice industry achieve success. As a former owner of restaurants and catering businesses, Goldman has over 35 years of experience and is happy to share what she has learned – sometimes the hard way.
“Oftentimes, a lot of entrepreneurs start their restaurants blindly and try to learn as they go along,” Goldman says. “I believe that is one of the main reasons there is such a high fatality rate in the restaurant industry. If I can help people in the planning stages of the business, they have a much better chance to succeed.”
Great Mentors Provide the Foundation
Starting out as a dental technologist in New York, Goldman quickly realized that wasn’t the career for her. She was fortunate to be hired by the Lynbrook Delicatessen and was thoroughly trained by the owners’ 80-year-old German mother, who taught Goldman how to make the recipes they had been using in the business for 40 years. Goldman honed her skills working in a variety of other restaurants before fulfilling her longtime dream to open her own deli and catering business. She eventually made the move to St. Petersburg, where businesses were booming and large headquarters hosted many training classes for their employees coming in from all over the country. Goldman opened Corporate Catering in Clearwater and later the Alternative Gourmet in St. Pete, and served such clients as Honeywell, the Gold & Diamond Source and Raymond James Financial.
About seven years ago, her “right-hand person” mentioned she wanted to open her own cafe and asked Goldman to mentor her. Goldman was happy to help with permits, menu creation, equipment purchases, and décor, and realized there were many other people who could probably use her advice to “start strong.” Today entrepreneurs as far away as Houston work with her to start their own restaurants.
A Smorgasbord of Assistance
“Everyone thinks that location is the most important criteria in opening a new restaurant,” says Goldman, “but it is really the cuisine that counts. Even if you are in a high traffic area, you need to figure out what type of food is missing and what is already there.”
Start Your Own Restaurant Business offers a seven-step startup success plan that includes: Choosing the right cuisine. Find your ideal customer. Choosing the right concept. Creating an entertaining theme. Developing a tempting menu. Your startup checklist. Your business plan blueprint.
You can choose to purchase the entire package or select individual topics that are priced separately. Goldman also offers a free assessment to measure your strengths and skills, followed by a 45-minute consultation.
Whether you have worked in the business, want to invest in someone else’s restaurant, or are a great home cook with no restaurant experience, Goldman is ready to help you take the next steps.
“I know the mistakes most startup entrepreneurs can make, and I can help avoid failure in this challenging industry,” Goldman says. “The startup phase is the most important; it’s the birth of your dream come true!”
For information, go to StartYourRestaurantBusiness.com or contact Jeannette Goldman at (727) 204-8776.
