No one will argue that Ecommerce has disrupted how we shop. You can shop any time, anywhere, and with the click of a button know your purchase will be on your porch the next day.
Shopping, it seems, has gone from a social, multisensory experience to a rather solitary transaction – but the pendulum is swinging back.
The brick-and-mortar shop isn’t going away. That’s because business owners are doing things differently, experimenting with creative ways to provide highly-responsive service to a new generation of customers who’ve always sought interaction online.
In the Tampa Bay area, local shops and retailers are turning to City-Wide Commercial Services for support.
According to Tina Ruggiero, owner of City-Wide Self Storage and Commercial Services, “There are so many ways local retailers can use technology to connect with their customers, but the ultimate connection is a purchase.” That’s why Ruggiero created an on-demand warehousing and delivery service, expressly for local businesses.
CUSTOMERS MAY WANT TO FOSTER A SENSE OF COMMUNITY BY SHOPPING LOCAL, BUT THEIR NEED FOR INSTANT GRATIFICATION WILL NEVER GO AWAY.
By using City-Wide’s Commercial Services, local businesses can sell more products, because they’ll always be in stock.
“Customers may want to foster a sense of community by shopping local, but their need for instant gratification will never go away. By using City-Wide’s Commercial Services, local businesses can sell more products, because they’ll always be in stock.”
In essence, Ruggiero’s team can receive, warehouse and deliver your merchandise when needed. City-Wide has climate-controlled storage space, high-tech security and 42,000 square feet of space, accommodating nearly any inventory requirement.
For local businesses which have an e-commerce platform, City-Wide can help the in-store and digital properties work synergistically.
Adds Ruggiero, “Everyone is focused on saving our storefronts. In theory, the intent is good, but local businesses need more to complete in this environment. My hope is that our Commercial Services will keep shop owners sustainable for the long-term.”
